If you’ve been avoiding making your organization’s website mobile-friendly, now may be the time to reconsider. We know it takes time, money and talent to make this happen, but here are five reasons why it’s worth the investment.
- Mobile devices are now more popular than desktop for accessing the internet, so having a mobile-friendly (responsive) website is now critical for nonprofits of all sizes.
- Mobile-friendly sites eliminate the need to pinch and pull to zoom in. This results in easier navigation and longer user engagement on your site.
- Most people use social media on smartphones. If you are posting and linking to your website, you frustrate your users every time you take them to a non-responsive site.
- Half of all email is read on a phone and most e-newsletter templates are now mobile-friendly. Make it seamless for your readers to access website content from your e-newsletter and eliminate the dreaded pinch and pull once and for all.
- Google recently changed how search results are ranked when you’re on a mobile device. If your site is not mobile-friendly, it may appear lower in the search results.
Is your site mobile-friendly?
First, try this test to see if your site is mobile-friendly. If you see something like this, you're in good shape!
If your site is not mobile-friendly, or you want to learn more, give us a call at 314-863-0501. We'd love to discuss ways to make your existing site responsive and mobile-friendly.