Bringing Power and Clarity to Nonprofit Communications

Tag - mission

Five Ways to Determine Whether Your Tagline is Working for You

Tuesday, May 17, 2016

Your name and your tagline are two of the most effective ways to communicate what your organization does and why. Find yourself wondering whether your tagline is a good one? If so, answer the following questions.  1. Does your tagline... Read more...

5 Reasons Why Your Mission Statement Is Not Your Marketing Message

Monday, April 7, 2014

Mission statements are great as tools to guide your organization, but they don’t always work as marketing messages. Here’s why: 1. They are too long.We can count on one hand the short and memorable mission statements we’ve... Read more...