Bringing Power and Clarity to Nonprofit Communications

Tag - communicate

Successful Beyond Our Wildest Dreams

Tuesday, July 28, 2015

Serve Boldly campaign launches new relationships for Lutheran Foundation and Send Me St. Louis Last year, Lutheran Foundation was looking for ways to increase applications to the Foundation’s mini grant program. In addition, their sister... Read more...

Five Reasons to Banish the PDF on Your Website

Thursday, June 25, 2015

A PDF — short for Portable Document Format and made famous by Adobe's free Acrobat Reader tool — is great for distributing documents that need to be printed or shared via email. However, PDFs are not great to use as web content. It... Read more...

5 Reasons Why Your Mission Statement Is Not Your Marketing Message

Monday, April 7, 2014

Mission statements are great as tools to guide your organization, but they don’t always work as marketing messages. Here’s why: 1. They are too long.We can count on one hand the short and memorable mission statements we’ve... Read more...

5 Reasons Why You Need to be a Pull Communicator

Monday, March 12, 2012

Most of us who have been in the communications business for a while were taught to be push communicators — we pushed as much information as we could out to audiences, and hoped they connected. We were engaging in a shouting match for audiences... Read more...