Bringing Power and Clarity to Nonprofit Communications

Tag - fundraising

Social and Market Norms: How to Sell Good Will and Good Stuff

Monday, September 15, 2014

My friend Colleen makes fabulous cakes. Every time one of my kids has a birthday, she makes a cake. The cakes are usually elaborate, themed and taste great. When she delivers a cake, I try to pay her, but she declines. This makes me feel horrible... Read more...

5 Ways to Increase Website Donations

Friday, October 14, 2011

Online retailers know that if you want your customers to keep coming back, your website needs a clear value proposition and an easy-to-use interface. Sadly, many nonprofit sites don't have these and are losing donations as a result.

 Here are a...

Say It Right: How Effective Messaging Can Improve Fundraising Results

Sunday, September 5, 2010

Melanie Scheetz was frustrated. So was her board at the Foster and Adoptive Care Coalition. The executive director had spent the last 10 years at the Coalition, but if you asked her, or her board members, "So what's the Foster and... Read more...