Bringing Power and Clarity to Nonprofit Communications

Tag - marketing

Stop Trying to Change Minds

Wednesday, March 29, 2017

A few years ago, a common approach to marketing was what we called, "spray and pray." Spread lots of messages, and hope someone sees or hears and responds. It was not very efficient or effective. Who was reading that newsletter? What did... Read more...

If We’re So Good at What We Do, Why Do We Look So Bad?

Tuesday, June 2, 2009

Are you frustrated that, despite many years of service, innovative and successful programming, and community betterment, your website, brochures or newsletters are confusing, out-of-date or just don’t tell your story in a compelling way? It... Read more...

How to Market in a Tight Economy

Friday, February 20, 2009

It’s hard to escape the dark cloud of these difficult economic times. Marketing your nonprofit — challenging enough during good economic times — may seem nearly impossible during this recession.What can a nonprofit — with... Read more...