Bringing Power and Clarity to Nonprofit Communications

Tag - messaging

5 Reasons Why Your Mission Statement Is Not Your Marketing Message

Monday, April 7, 2014

Mission statements are great as tools to guide your organization, but they don’t always work as marketing messages. Here’s why: 1. They are too long.We can count on one hand the short and memorable mission statements we’ve... Read more...

Say It Right: How Effective Messaging Can Improve Fundraising Results

Sunday, September 5, 2010

Melanie Scheetz was frustrated. So was her board at the Foster and Adoptive Care Coalition. The executive director had spent the last 10 years at the Coalition, but if you asked her, or her board members, "So what's the Foster and... Read more...