Bringing Power and Clarity to Nonprofit Communications

Tag - social media

Stop Trying to Change Minds

Wednesday, March 29, 2017

A few years ago, a common approach to marketing was what we called, "spray and pray." Spread lots of messages, and hope someone sees or hears and responds. It was not very efficient or effective. Who was reading that newsletter? What did... Read more...

5 Ways to Put the Social Back in Your Social Media

Thursday, May 23, 2013

Imagine that you and I are having lunch together. Would you let me do all the talking, adding nothing to the conversation? Or would you dominate the conversation, so consumed by what you had to say that I couldn't share anything? Of course not!... Read more...