Bringing Power and Clarity to Nonprofit Communications

Explore Transplant Branding

Explore Transplant Branding

Client: Explore Transplant

Deciding to seek a kidney from a living donor can be an overwhelming prospect. Working with Washington University researchers, we developed the Explore Transplant program, a series of materials designed to be delivered by a social worker while kidney patients undergo dialysis. The materials walk through the process of making the decision to seek a living kidney donor. We worked with the WU team on naming the program, and developed the logo and visual branding of all the materials, including a series of brochures, magnets, poster and DVD case.

The program was so successful in the St. Louis region that it quickly expanded to other states in the U.S. A website, banners and other materials were developed to help spread the word about Explore Transplant to potential partners around the country. As of fall 2013, Explore Transplant education has reached more than 20,000 patients.

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