Bringing Power and Clarity to Nonprofit Communications

Justine Petersen Branding

Justine Petersen Branding

Client: Justine Petersen

Justine Petersen helps low-income families buy homes or start businesses in order to build long-term financial assets. We worked with JP to bring their unique story to life and make it easily understood by current and potential audiences. The organization sees itself as a bit of a maverick, but since it deals with mortgages and loans, also wanted to look reputable. Merging these two values was critical to the success of the brand.

501 worked closely with JP staff to ensure that the brand was delivered in a consistent manner. The new colors were based on the interior colors of their new location, bringing consistency to the entire JP experience…in print, online and throughout their building.

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