Bringing Power and Clarity to Nonprofit Communications

Voices for Children

Voices for Children

Client: Voices for Children

Voices for Children speaks up for abused and neglected children, holding the foster care system accountable for the decisions it makes about the kids in its care. The organization had recently merged with St. Louis County CASA and wanted to streamline its messaging to better represent the new organiation. We worked with Voices staff to come up with a new tagline, "speaking up for kids in foster care," that used the "voice" metaphor to describe what the organization does and who it does it for. Since what the organization does is both very specific and somewhat difficult to understand, we developed a set of talking points for board, staff and volunteers to use to concisely and clearly explain what the organization does and why it matters. 

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