Central Presbyterian Church wanted to modernize their brand, but not completely change it. Their existing logo utilized an Arch and a representation of their building. They wanted to keep that feel but refine it. We solved that by focusing on the primary architectural element of the building and minimzing the Arch. We paired the new logo mark with a new logo type treatment and a comprehensive color palette. In addition to new letterhead, we designed a customized business card system that gave each staff member the opportunity to personalize their card through choice of color and a unique "is" statement - a conversation starter that makes the cards memorable and sets the tone for the personality of the church.