The choice of private school is a big one, and Rossman School wanted to make that choice as easy as possible for its prospective families. Regarded as one of St. Louis’ premier elementary schools, Rossman wanted viewbook that would convey the Rossman experience. After getting input from staff and board, we developed the theme, Be Amazed, which was woven throughout the new piece. We then took that theme and adapted it to a smaller piece just for Junior Kindergarten parents. The pieces provide an emotional connection while giving factual information about the school.