Bringing Power and Clarity to Nonprofit Communications

Send Me St. Louis Messaging

Send Me St. Louis Messaging

Client: Lutheran Foundation of St. Louis

Send Me St. Louis helps congregations expand their volunteer bases to serve their congregations and communities. The organization was struggling to explain their services in a concise and engaging way.

We worked with the board and staff to develop a comprehensive communications plan that streamlined outreach efforts and strengthened messaging to target audiences. Together, we developed the tagline, “Reach out. Build within,” to encourage pastors to build stronger, more engaged congregations through volunteer service. We then hosted a focus group with pastors and lay leaders to further refine the messaging and positioning statements and updated their website and brochure to reflect the new messaging.

We then extended the new messaging to a website. Read more about the website here.