Temple Israel launched a capital campaign to meet serious structural needs in the building. During the private phase, campaign leadership decided that a video showing how much TI means to its members would be helpful for the public launch. The resulting video was debuted at the end of Rosh Hashanah services. As members walked out, they were handed a postcard that subtly connected the theme of the video “Thank You TI” to a potential gift to the campaign. It was a soft ask…but a powerful one. Click here to watch the video online.
Later materials included a case for support brochure that included a DVD with the video. Some donors received a customized version of this brochure with specific gift requests and details.