The University of Missouri - St. Louis wanted to update and modernize their sports team name and logo. We designed an input process that took suggestions from students and alumni for a name to replace the Rivermen. From that input and several rounds of focus groups, UMSL staff and student leadership selected Tritons as its new mascot name. We then designed a logo and helped implement it system-wide. It is now used widely in various versions on sports uniforms, campus signage, wearables and other items.