Meeting patients wherever they are

For patients living with kidney disease, life is often on hold – planned around frequent dialysis sessions and waiting on the donor list for a kidney. Due to a lack of available deceased donor organs, many kidney patients die while waiting. Explore Transplant set out to change this by creating a path for patients to explore transplant from a living donor.

We worked with health researchers and educators to name, brand, and design educational materials that help social workers discuss transplant with dialysis patients. The program meets patients wherever they are in the decision-making process and encourages them to take the next step to extend their lives.

Since the project launched locally in 2006, the program has been introduced throughout the U.S., in Ontario, Canada, and in Singapore, and has been translated into Spanish. It has grown from one set of educational brochures and videos to a full set of programs and online experiences that includes Explore Living Donation, the Living Donation Storytelling Project, and My Transplant Coach.