Change begins with me
Funding a museum expansion
The Holocaust Museum & Learning Center recently launched an $18 million campaign to double the size of their museum, create state-of-the-art exhibits and programs, and build their endowment. We helped them name and brand the campaign, plan a video that explains the need, write and design a case statement brochure with an embedded video screen, and create an online version of the same brochure.
booklet cover
video panel
online version of campaign brochure
invitation and envelope
invitation interior
We knew what we wanted but we didn’t know how to make it happen. Karen and her team did. 501creative helped us develop an invaluable teaching tool that is used daily. Visitors can read, watch videos, learn new words, and study thought-provoking questions about contemporary issues related to hate, discrimination and ethnic conflict.
Jean Cavender
Former Museum Director
Lessons from the Holocaust and beyond
We were proud to be part of the project development team for a new exhibit at the Holocaust Museum & Learning Center in St. Louis. The exhibit uses a large wall-mounted touch-screen monitor and three smaller touch-screen workstations to tell stories from around the globe and to demonstrate how the progression of hate spirals downward from stereotypes and prejudice to discrimination, violence and, in the worst situations, to genocide. Visitors are encouraged to:
- KNOW about events still happening today.
- LEARN the facts about the events and the people involved.
- DO something after leaving the museum, from learning more to discussing this at home, to taking action when they see injustice. Questions for discussion are included throughout the exhibit to encourage visitors to continue the conversation.
Our team was involved with the initial planning and user experience, exhibit and room design, content development, programming and training.
Docents use the touch screen exhibit daily to teach students and families about contemporary issues related to hate, discrimination, and ethnic conflict.
Three workstations allow visitors to work independently while accessing the same interactive exhibit.
The interactive exhibit is divided into three main sections that include an updatable map of contemporary examples of bias, discrimination and genocide, the progression of hate, and answers to "what can I do?"
