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Holocaust Museum & Learning Center

Change begins with me

detail of AAWA logo mark and pattern

Funding a museum expansion

The Holocaust Museum & Learning Center recently launched an $18 million campaign to double the size of their museum, create state-of-the-art exhibits and programs, and build their endowment. We helped them name and brand the campaign, plan a video that explains the need, write and design a case statement brochure with an embedded video screen, and create an online version of the same brochure.

Get it. Read it. Share it.

booklet cover

We heard your kvetching

video panel

online version of campaign brochure

AAWA banners showing dot, cat and horse visuals

invitation and envelope

AAWA banners showing dot, cat and horse visuals

invitation interior

quote mark graphic

We knew what we wanted but we didn’t know how to make it happen. Karen and her team did. 501creative helped us develop an invaluable teaching tool that is used daily. Visitors can read, watch videos, learn new words, and study thought-provoking questions about contemporary issues related to hate, discrimination and ethnic conflict.

Jean Cavender
Former Museum Director

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Lessons from the Holocaust and beyond

We were proud to be part of the project development team for a new exhibit at the Holocaust Museum & Learning Center in St. Louis. The exhibit uses a large wall-mounted touch-screen monitor and three smaller touch-screen workstations to tell stories from around the globe and to demonstrate how the progression of hate spirals downward from stereotypes and prejudice to discrimination, violence and, in the worst situations, to genocide. Visitors are encouraged to:

  • KNOW about events still happening today.
  • LEARN the facts about the events and the people involved.
  • DO something after leaving the museum, from learning more to discussing this at home, to taking action when they see injustice. Questions for discussion are included throughout the exhibit to encourage visitors to continue the conversation.

Our team was involved with the initial planning and user experience, exhibit and room design, content development, programming and training.

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Docents use the touch screen exhibit daily to teach students and families about contemporary issues related to hate, discrimination, and ethnic conflict.

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Three workstations allow visitors to work independently while accessing the same interactive exhibit.

interactive map showing contemporary examples bias, discrimination and genocide
interactive spiral progression of hate
what can I do screen with options to discuss, learn, contact, volunteer and donate

The interactive exhibit is divided into three main sections that include an updatable map of contemporary examples of bias, discrimination and genocide, the progression of hate, and answers to "what can I do?"


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501creative, Inc
303 Union Blvd • Suite 200 • St. Louis MO 63108
303 Union Blvd
Suite 200
St. Louis MO 63108
at the corner of Union and Pershing
314.863.0501  Phone
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