501creative logo
  • Work
  • Clients
  • Team
  • Candybowl
  • Connect
St. Louis Jewish Light

Get the Light for Free

detail of AAWA logo mark and pattern

How do you add value to free?

When The St. Louis Jewish Light decided to move from paid subscriptions to a free-drop and free at-home delivery plan, they needed a way to get the message out. We worked with their staff and board to develop a campaign that included casual and fun ways to think about getting the free publication. Deliverables included a series of ads, rack cards, bookmarks, and social media graphics that the in-house team could use to continue spreading the word to their readers.
Get it. Read it. Share it.

rack cards

We heard your kvetching

bookmarks

AAWA banners showing dot, cat and horse visuals

print ad

AAWA banners showing dot, cat and horse visualsAAWA banners showing dot, cat and horse visuals

instagram teasers

Get it. Read it. Share it.

Get it. Read it. Share it. for FREE

We heard your kvetching

We heard your kvetching...
now get the Light for FREE

AAWA banners showing dot, cat and horse visuals

Get enLIGHTened!
and get the Light for FREE

AAWA banners showing dot, cat and horse visuals

We schlepped them here...
Take one home for FREE

AAWA banners showing dot, cat and horse visuals

Go to the Light
for FREE

AAWA banners showing dot, cat and horse visuals

Grab a nosh and
read the Light for FREE

AAWA banners showing dot, cat and horse visuals

Light up your life
for FREE

AAWA banners showing dot, cat and horse visuals

OMG...we can get the Light
for FREE


Grid represting all work

View All Work

501creative, Inc
303 Union Blvd • Suite 200 • St. Louis MO 63108
303 Union Blvd
Suite 200
St. Louis MO 63108
at the corner of Union and Pershing
314.863.0501  Phone
  • Work
  • Clients
  • Team
  • Candybowl
  • Connect