Get the Light for Free

How do you add value to free?

When The St. Louis Jewish Light decided to move from paid subscriptions to a free-drop and free at-home delivery plan, they needed a way to get the message out. We worked with their staff and board to develop a campaign that included casual and fun ways to think about getting the free publication. Deliverables included a series of ads, rack cards, bookmarks, and social media graphics that the in-house team could use to continue spreading the word to their readers.