Everyone has a voice
What Makes Us Different
When we started working with Crossroads College Prep, the board and staff had trouble explaining what makes them different from other schools in the area. We facilitated focus groups and one-on-one interviews with staff, parents, students, and alumni to identify key messages and then created recruiting and fundraising materials around those messages. Deliverables included a new responsive website, a postcard series for perspective families, a viewbook, interior and exterior signage, and print ads. We even helped them redesign the gym floor...that was a first for us!
detail of the viewbook used to recruit families
detail of the viewbook used to recruit families
one of six postcards used to recruit families
one of six postcards used to recruit families
a magazine is sent to donors, alumni and current families
interior detail of magazine
2021 UNgala animation
2020 gala invitation
2019 gala invitation
2018 gala invitation
2016 gala invitation
2015 gala invitation
2014 gala invitation
2013 gala invitation
2012 gala invitation
Crossroads gym floor graphics "Home of the Current"
