Humane Society of Missouri

Second chances for animals

a long-time partner for animals

We have been partnering with the Humane Society of Missouri since 1996 when they asked us to help redesign some black and white print ads. Since then, we’ve collaborated on digital fundraising campaigns, rescue communications, adoption promotions, websites, signage, capital campaigns, special event materials, coffee table books and print collateral for their shelters and clinics in St. Louis and at Longmeadow Rescue Ranch in Union, MO. In the state with the most puppy mills in the country, Missouri needs organizations like this one to provide second chances to animals in need.

signage in the adoption atrium at the Humane Society of Missouri headquarters

donor recognition wall signage

Humane Society of Missouri general brochure

spay/neuter promotional poster

event mailings

night time photo of Best Buddy Pet Center building signage

We helped the Humane Society of Missouri develop event branding, digital ads, an email campaign, TV station digital assets, and website pages encouraging visitors to watch second chance stories and donate to support more rescues. The one-day fundraising event surpassed all goals including amount raised and number of new monthly donors.

501 works with my team to manage all aspects of our branding, digital presence, and website development, ensuring that every message and visual touchpoint reflects the compassion, professionalism, and mission that define our organization. Their team has a rare combination of strategic insight, creative excellence, and technical ability which has enabled the Humane Society of Missouri to engage adopters, motivate donors, and help us bring our mission – giving animals in need the second chance they deserve – to life through every aspect of our communications.

Laura Keller
Chief Communications & Marketing Officer