Let's make room

The Ronald McDonald House Charities campaign raiseed $30 million to build a new 72-bedroom house that is centrally located between three major medical centers in St. Louis. Our discovery session with the client team and their partners made it clear that IF they only had more room, they could help more families. The campaign theme, Let's Make Room, speaks directly to that need and goal. Our team developed the campaign messaging, the campaign branding, the case for support, and a set of digital assets to be used in presentations, on the website, and in social media. Later, we helped with construction signage and announcements.