Imagine that we are having lunch together. Would you let me do all the talking, adding nothing to the conversation? Or would you dominate the conversation, so consumed by what you had to say that I couldn’t share anything?
Your nonprofit’s website is its storefront. When people hear about your organization, they often visit your website for a first impression, and hopefully check back when they want to learn more. If you are sweating about what these visitors see, ask yourself these 5 questions to figure out whether your organization could use an upgrade.
Most of us who have been in the communications business for a while were taught to be push communicators — we pushed as much information as we could out to audiences, and hoped they connected.
Some organizations start and stop the branding process, or implement it some places and not others. What makes an organization really embrace a brand and use it to its fullest?
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