“Never put anything in writing that you don’t want the entire school to see!” My mother drilled this idea into my head in the 70s and 80s, back when we passed notes folded into tiny triangles to friends in the hallway and kept dry erase boards in our lockers. I’ve never seen my kids come home with a hand-written note … Read More
A few years ago, a common approach to marketing was what we called, “spray and pray.” Spread lots of messages, and hope someone sees or hears and responds. It was not very efficient or effective.
Are you ready to increase your capacity for community work? Attend Network for Strong Communities’ first ever Momentum Conference. This multi-state event features nonprofits, funders, community leaders and volunteers, all coming together to network, learn and be a force for positive change.
Lutheran Foundation was looking for ways to increase applications to the Foundation’s mini grant program. And their sister organization, Send Me St. Louis, wanted to increase participation in its training programs. Learn about the campaign they created to do both.
A PDF — short for Portable Document Format and made famous by Adobe’s free Acrobat Reader tool — is great for distributing documents that need to be printed or shared via email. However, PDFs are not great to use as web content.
If you’ve been avoiding making your organization’s website mobile-friendly, now may be the time to reconsider.
Is your e-newsletter mobile friendly? Even if you are already using a responsive template, you may need to make design and content changes. Check out these 5 tips to make your e-newsletter as easy to read on a phone as on a desktop.
Mission statements are great as tools to guide your organization, but they don’t always work as marketing messages. Here’s why:
As nonprofit professionals, we are fortunate to be surrounded by compassionate people. Boards, committees, volunteers and staff all care deeply and want to share their thoughts. But when we ask for feedback, we don’t always know how to filter and use those ideas, resulting in stalled or derailed projects.
As nonprofits, we spend our days delivering services and getting the job done. We deal with programs, budgets, staff — the daily issues of nonprofit life — which often become our stories to potential donors or volunteers. But when donors ask, “What do you do?” they really want to know, “What outcomes are you seeing?