Mission statements are great as tools to guide your organization, but they don’t always work as marketing messages. Here’s why:
As nonprofit professionals, we are fortunate to be surrounded by compassionate people. Boards, committees, volunteers and staff all care deeply and want to share their thoughts. But when we ask for feedback, we don’t always know how to filter and use those ideas, resulting in stalled or derailed projects.
As nonprofits, we spend our days delivering services and getting the job done. We deal with programs, budgets, staff — the daily issues of nonprofit life — which often become our stories to potential donors or volunteers. But when donors ask, “What do you do?” they really want to know, “What outcomes are you seeing?
Imagine that we are having lunch together. Would you let me do all the talking, adding nothing to the conversation? Or would you dominate the conversation, so consumed by what you had to say that I couldn’t share anything?
Your nonprofit’s website is its storefront. When people hear about your organization, they often visit your website for a first impression, and hopefully check back when they want to learn more. If you are sweating about what these visitors see, ask yourself these 5 questions to figure out whether your organization could use an upgrade.
Most of us who have been in the communications business for a while were taught to be push communicators — we pushed as much information as we could out to audiences, and hoped they connected.
Some organizations start and stop the branding process, or implement it some places and not others. What makes an organization really embrace a brand and use it to its fullest?
To increase the exposure of your nonprofit’s organization, you must increase the ‘buzz’ around your organization. If you want people to talk, give them something to talk about. Here’s how.
Yes, it’s true. They don’t care. It’s not their fault. Here’s why they don’t care and what you can do about it.
Are you frustrated that, despite many years of service, innovative and successful programming, and community betterment, your website, brochures or newsletters are confusing, out-of-date or just don’t tell your story in a compelling way?
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